THE PRINCIPLES OF DESIGN

WHAT IS VISUAL ARTS?
  • These days, Visual Art pertains to all art forms that our eyes can absorb. These are the arts that meet the eye and evoke an emotion through an expression of skill and imagination.
  • Include the most ancient forms, such as painting and drawing
  • Also include later art forms - sculpture, printmaking, photography, and installation art
WHAT ARE THE PRINCIPLES OF DESIGN IN VISUAL ARTS?
  • ​The principles of design are the rules a designer must follow to create an effective and attractive composition.
  • These are balance, rhythm, pattern, emphasis, contrast, unity and movement. We use these alongside the elements of art to create a composition as a whole. 
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RHYTHM

EMPHASIS

SCALE

PATTERN
There are roughly a dozen basic principles of design that beginning and veteran artists alike should keep in mind when working on their projects. In addition, there are another dozen or so “secondary” design principles that are sometimes included as basics.

BALANCE

CONTRAST

PROPORTION

MOVEMENT

VARIETY

UNITY